Sun Country on the Murray

Show Header Hide Header

CAPTAIN, WE HAVE A PROBLEM.

If you are viewing this in Internet Explorer 6 or 7, please click the yellow bar on top of this webpage and select "Allow Blocked Content..." After you have done so, a Security Warning window will pop up, please select "Yes".

If the above is not the case, you may need to get the latest flash player from here.

New look logo & tagline

Posted on Mar 18, 2011 by merran in General

Sun Country on the Murray has launched the new look logo and tagline that will now grace all motivational advertising and corporate material that is produced for the region.

Executive Officer for Sun Country on the Murray Inc., Merran Socha, paid tribute to the Marketing Committee who participated in the new branding process on behalf of each of the local tourism associations. "The new logo is a very modern take on the concept of sun, fun and water that are the key attributes of the area" Mrs Socha said. "The new tagline - Sun Country - it's Fun Country is also about conveying a light-hearted, inspirational and motivational message to potential travellers to the region - what else do you want to do on your holiday but have fun?"

A new TV Commercial was also launched featuring a buzzy jingle written by Richard Pleasance former lead guitar and vocals for Boom Crash Opera. Chairman of Sun Country on the Murray, Gary Hunt, said that "the tourism association was excited to be taking the regional marketing to such a high level. The new commercial is just one part of a big campaign focussing on bringing Melburnians up to the river. The partnerships that been developed with Moira Shire Council and the local tourism associations to bring this campaign to reality has been well worth all the hard work. The TV Commercial can be seen at http://on.fb.me/dQwsio